Shopping in Myeongdong is the main attraction. Myeong-dong is the most popular shopping district in Seoul to tourists and locals alike. If you’re into fashion, shopping in Myeong-dong is a must do during your visit to Korea. Myeong-dong offers international brands as well as popular domestic brands.

Aside from fashion brands, Myeong-dong is famous for selling local cosmetics at excellent prices. You will see cosmetic store employees standing outside their respective stores actively soliciting passersby in multiple languages.Competition is stiff and because of this, you can find great deals on cosmetics. Don’t forget to load up on free samples.

In addition to the main shopping streets, there is also an underground shopping center located inside Myeong-dong station. This shopping center is good for bargains shopping. If you are looking for more luxurious brands, be sure to check out Lotte Department Store.


Myeong-dong is just as well known for street foods as it is for shopping. There are street food vendors littered all throughout Myeong-dong.
You can try all kinds of delicious street foods ranging from ice cream to grilled lobster and everything in between.

Myeong-dong also has no shortage of great restaurants and cafes. Whether you are looking for authentic Korean food or international food, you can find local restaurants, domestic chains, and international chains.

Here are some of the most popular street foods you can find in Myeongdong:

Cotton Candy “link”

Grilled Lobster “link”

Bbopkki (Sugar Lolipop) “link”

Deep Fried Squid (Ojingeo Twigim) “link”

Korean Fried Chicken (Yangnyeom Tongdak “link”

Grilled Scallops w/Cheese “link”

Pork Belly Vegetable Rolls “link”

Seafood Pancake (Haemul Pajeon) “link”

Fresh Pomegranate Juice “link”


Varies by store. Generally from 9:00am to 9:00pm. Open 365 days a year.